Authority Marketing

As Bad as the News Media Says?

As Bad as the News Media Says?

Circumstances are never as bad as the news media says; or good. You have to remember that the news media makes their money from sensationalism and conflict. Also keep in mind that about 90% of the main street news media is owned by only 5 companies. So, when it comes to the news, what we […]

How the News Media Makes Money

How the News Media Makes Money

Have you ever wondered how the news media makes money besides direct advertising on their main platform? First thing to understand is that news media is a plural term. It’s not singular or whole. News media could mean any platform that disseminates news.  Typically the news media would include TV, Radio and newspapers. The next […]

7 Ways Press Releases Help Small, Local & Solo Businesses

7 Ways Press Releases Help Small, Local & Solo Businesses

 If you are a small. local or solo business owner and wondering about the benefits of press releases for your business, then here are 7 ways press releases help you and your business. The 7 Ways Press Releases Help Get National Media Exposure You can get national exposure by distributing press releases to the outlets […]

How To Get Media Coverage For Your Business

How To Get Media Coverage For Your Business

The first thing I’d say about how to get media coverage for your business is that it is much easier than you may think. The next thing I’d say is that all media coverage for your business is not the same.  If you are a small, local or solo business owner, the best practice, in my […]

Personal Branding Strategy Using Press Release Marketing

Personal Branding Strategy Using Press Release Marketing

The best personal branding strategy using press release marketing is to leverage advanced positioning techniques. Every business owner, professional or wannabe can use this to benefit from positioning and improved status. The benefits to using press releases as a personal branding strategy include, but are not limited to: Impress family, friends, clients, peers and prospects […]

Press Release Marketing Strategy For SEO

Press Release Marketing Strategy For SEO

What’s the Best Press Release Marketing Strategy for SEO The best press release marketing strategy for SEO is the one that creates the most high authority backlinks for your keyword strategy and for your money. Let me explain. If the only goal of your press release marketing strategy is to improve your search engine optimization, […]

Press Release Marketing Strategy For Website Traffic

Press Release Marketing Strategy For Website Traffic

The best press release marketing strategy for generating website traffic is the one that targets and motivates your ideal prospects to take your desired action. If you didn’t particularly like that answer, relax I’m going to explain. I just read a post the other day by Ben Settle where he discusses the mistake the people […]

How To Get Press Coverage To Promote Your Business and Self

How To Get Press Coverage To Promote Your Business and Self

Because positive press exposure is commonly recognized as one of the best ways to promote your business, products and/or self; you may be wondering how to get press coverage. There are basically 4 ways to get press coverage and one is considerably more effective than the rest. It’s also the most expensive and in my […]

Leveraged Media & Smart Marketing Improve Status & Income

Leveraged Media & Smart Marketing Improve Status & Income

Michael Jordan is arguably the greatest basketball player of all time and not only changed basketball, but he leveraged media and smart marketing to change the way the business of basketball, and personal branding for everyone, is played.  He played between 1984-2003. He scored over 32k points, good for 4th all time behind Kareem, Malone […]